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The Small Business Success Podcast, by Infusionsoft

The journey to success in small business is long and difficult—don’t go it alone. Join Infusionsoft co-founders Clate Mask (CEO) and Scott Martineau, two of the most respected names in small business, for an open and real conversation about what it takes to achieve the business growth you’re looking for. They’ll share triumphs, failures, and lessons learned in their 15-year journey from struggling entrepreneurs to executive leaders of a multimillion-dollar software company. Additional entrepreneurs from around the world join the dialogue to share small business tips and business inspiration. This podcast is dedicated to the brave, passionate professionals leading the charge for small business success everywhere in the world.
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The Small Business Success Podcast, by Infusionsoft
2017
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Mar 22, 2017

Our resident SEO expert Andrew Taylor answers your questions, including why regular content improves SEO, why it’s important to avoid “unnatural” activities, how to rank well for local search results, the cost of free content, and finding a good cadence.

Check out our interview with Moz’s Cyrus Shepard about how to improve your website with SEO

Also, download our own SEO Guide for Small Businesses.

 

Mentioned in this episode:

Google Analytics

Google’s SEO Starter Guide

Moz

SearchEngineLand.com

 

 


 

 

Mar 15, 2017

Marcus Lemonis, star of The Profit, joins us to talk about how he helps struggling small businesses.  In this episode we cover how to move past your broken thought processes, become the conductor of your business, and how focusing on the fundamentals of people, process and product keeps you on track to be successful.

Mar 8, 2017

Μost small business owners have two problems when it comes with writing copy: They don’t know what to say, or the do know what to say but don’t know how to say it. Infusionsoft’s head of copy Clare Kirlin chats with Clate and Scott about how to break it down to get people to do what you want to do, how to write to the right people, and how to overcome the blinking cursor of death.

Want more tips to more effective writing? Check out The Small Business Guide to Writing Copy That Converts

Check out this and other episodes at smallbusinesssuccess.com.

Mar 3, 2017

Marcus Lemonis, star of The Profit, joins Clate and Scott to talk about his background, how he helps struggling small businesses, and how to define success. He also discusses what ICON attendees can expect from his keynote at Infusionsoft's annual conference.

Feb 22, 2017

It took an FBI agent appearing at John Jantsch’s office for him to rethink his target market (the agent wasn’t interested in him, but in a client). But Duct Tape Marketing has thrived, and its founder John Jantsch talks to Clate and Scott about managing a business where all employees are remote, tools to help foster communication between people who aren’t together, why duct tape is like Chuck Norris, and how to be intentional about growth.

 

Grow your business with purpose with our 2017 Strategic Planning Kit.

 

Mentioned in this episode:

The Wealth of Nations” by Adam Smith

Built to Last” by Jim Collins

Good to Great” by Jim Collins

Asana

Basecamp

Slack

Feb 15, 2017

How do you interview, say, a software developer for your business when you don’t know the first thing about, well, anything that has to do with that job? The stakes are high, especially for your first few hires.

Back by popular demand, Infusionsoft hiring partner Lauren Borgeson talks with Clate and Scott about exactly how to evaluate candidates who have skillsets completely different from your own. Here are her suggestions:

  • Online assessments like a Myers Briggs assessment or https://tests4geeks.com
  • Leaning on your network and asking them to be part of the interview process
  • Giving candidates projects or tests that align with what they’d be doing for you

Learn more about Infusionsoft’s culture: https://www.infusionsoft.com/about/culture

Plus, check out these articles that Lauren wrote for the Infusionsoft Knowledge Center:

3 Hiring Tips for Your Small Business

Three Tips to Make a Sales Hire That Aligns to Your Culture

Want more hiring tips? Check out our Sales Team Hiring Guide and our Hiring Kit!



Feb 8, 2017

David Finkel started Maui Mastermind not because he had to - he had already grown and sold a coaching business - but because he wanted to help small business founders grow their business to operate independently of them. He talks to Clate and Scott about losing staff and clients, narrowing your focus and handing off ownership of key functions and responsibilities.

Grow your business with purpose with our 2017 Strategic Planning Kit.

Mentioned in this episode:

Build a Business Not a Job!” by David Finkel and Stephanie Harkness

Elite Mastermind

Check out this and other episodes at smallbusinesssuccess.com.

Feb 1, 2017

One of the biggest, most persistent challenges small business owners face is finding - and hiring - good talent. So Clate and Scott talked to Lauren Borgeson, a hiring partner at Infusionsoft, to talk about the tools and resources that you can use to help you find and hire the best people.

Here are the resources that Lauren shared:

Online resources:

Facebook groups, CraigslistTwitterMonsterStartUp HireIndeedLinkedIn groups

Networking groups, meetup.com, and referrals

Plus, check out these articles that Lauren wrote for the Infusionsoft Knowledge Center:

3 Hiring Tips for Your Small Business

Three Tips to Make a Sales Hire That Aligns to Your Culture

Want more hiring tips? Check out our Sales Team Hiring Guide and our Hiring Kit!

Jan 25, 2017

Good lead magnets are all about building a relationship, but how do you get people to see them? Director of content Carey Ballard and demand gen specialist Jared Kimball talk with DigitalMarketer’s VP of marketing Molly Pittman to talk about driving leads and eyeballs.

The biggest piece of the puzzle? Retargeting. It helps you pick up a conversation where it left off. Also, don’t be afraid to create content that covers a topic more than once. Remember: your audience is a revolving door, and they haven’t read everything you’ve written.

Want to read more about building your funnel around a lead magnet? Check out our ebook, “The Small Business Guide to Capturing Leads.”

Mentioned in this episode:

DigitalMarketer’s Facebook Ad Template lead magnet

Check out this and other episodes at smallbusinesssuccess.com.

Jan 20, 2017

Today we are announcing 3 new episode formats for the Small Business Success Podcast.  

The number one change is that we are now looking to answer your questions or even have you on the show!  Go to smallbusinesssuccess.com/questions to read about the new formats and submit your questions, or listen to the show!

Jan 18, 2017

A lead magnet is a crucial centerpiece in your lead capture strategy, but determining what people want to read in exchange for their information can be harder than it sounds. For insight into all things lead magnet, our director of content Carey Ballard and demand gen specialist Jared Kimball speak with Molly Pittman, VP of marketing at DigitalMarketer.

Carey, Molly, and Jared talk about creating content that is  relevant to the day-to-day pains your target audience experiences; how to determine what format your content should be in; and how to use that content and build your funnel around it.

Tune in next week to learn about driving people to your lead magnet and getting it to convert into customers.

Want to read more about building your funnel around a lead magnet? Check out our ebook, “The Small Business Guide to Capturing Leads.”

Mentioned in this episode:

Rev.com

Check out this and other episodes at smallbusinesssuccess.com.

Jan 11, 2017

Clate and Scott are frequently asked about their experiences with venture capital. Last week’s guest, Drew Doolan, asked Clate and Scott after the recording about their experiience with venture capital. Would they do it again?

Short answer? Yes, but Clate and Scott delve into the why, the how, and the outcome of making the decision to seek venture capital.

Looking to purposefully grow your business? Check out our 2017 Strategic Planning Kit

Drew is a member of Elite Forum.

Check out this and other episodes at smallbusinesssuccess.com.

 

Jan 4, 2017

Drew Doolan started his business, Sites N Stores, in 2008 to help small businesses  build their websites and “be the big brother” of the small businesses they were working with. Drew has since grown is company to have 35 full-time employees, but it was a long road.

He talks with Clate and Scott about the fear of hiring that first person and getting over viewing employees as “necessary evils”; the shadow of discontent that came over his business four years ago and how they overcame that; and the importance of continuing to tell your company’s story.

Looking to purposefully grow your business? Check out our 2017 Strategic Planning Kit

Check out this and other episodes at smallbusinesssuccess.com.

Drew is a member of Elite Forum.

Dec 28, 2016

Matt Leitz is a born entrepreneur—he even thought he invented social networking. Clearly he didn’t, but he brings that passion to his role as  President of Clever Investor. He shares with Clate and Scott the struggles his company faced along the way—like losing every customer’s credit card information—as well as the big wins, like helping customers get results and taking a six-week vacation.

 

Want to learn how Matt uses Infusionsoft to automate her business? Check out his video by filling out the form in the sidebar at smallbusinesssuccess.com.

Dec 21, 2016

Abigail Olaya and her husband went from corporate work to owning their own business during the U.S. economic downturn of 2008. They now run Venue at the Grove, a wedding venue and experience in Phoenix, Arizona. Their business journey hasn’t been easy—when Abigail was pregnant with triplets, her one remaining site coordinator resigned a mere month before Abigail’s due date. She talks with Clate and Scott about her founder’s story, how she and her husband leapt from corporate to entrepreneurs, building a team that aligns with company culture, and balancing family and business.

Want to learn how Abigail uses Infusionsoft to automate her business? Check out her video by filling out the form in the sidebar.

Check out this and other episodes at smallbusinesssuccess.com.

 

Dec 14, 2016

All small businesses have the same stages of growth to go through. Which are you in? Click here to download a chart of these different stages so you can follow along as Scott Martineau interviews Clate Mask about the stages of small business success.

Why are these stages important? Because there’s no one-size-fits-all sales or marketing solution for small businesses. The stages of small business success depend on a business’ income and number of employees, and where you are determines what hurdles your business is facing.

What stage are you in? Find out by taking our quiz!

In this episode:

The 7 Deadly Sins of Solopreneurs

The 7 Deadly Sins of New Employers

The 7 Deadly Sins of Steady Operations

The 7 Deadly Sins of 7-figure Businesses

The 7 Deadly Sins of Growth Companies

Check out our e-book "Defining and Achieving Small Business Success” which walks you through the reasoning behind the Stages of Small Business Success.
Dec 7, 2016

Pamela Slim started out as a director at Barclays Global Investors and quit her job to become a consultant and found she was made to be an entrepreneur. Two books and a brand new startup space later, she’s working with small businesses across the nation to help them find their community and develop a local presence.

She talks with Clate Mask and Scott Martineau about how entrepreneurs—especially solo-preneurs—can find all the resources available to them, and finding their watering holes for community and customers.

Check out “Your Game Plan” for insights into how to strategically grow your small business.

Mentioned in this episode:

Escape From Cubicle Nation” by Pamela Slim

Body of Work” by Pamela Slim

If I Ran the Circus” by Dr. Seuss

Conquer the Chaos” by Clate Mask and Scott Martineau

Quiet” by Susan Cain

The Quit Alternative” by Ben Fanning

Watch the Facebook Live version of this podcast.

Check out this and other episodes at smallbusinesssuccess.com.

Nov 30, 2016

Paul Tobey, CEO of Training Business Pros, wasn’t always an entrepreneur–in fact, he “fell out of the music industry” after years as a professional jazz musician. He and his family lost 22 years of hard work and had to rebuild, starting out with him and his family living in his parents’ house. Paul talks with Clate Mask and David Bonney about making it after years of hard work and trying to find employees who weren’t just punching a clock. As Clate says, if you have employee problems pulling you back, it’s not the employee, it’s you.

What to do? Your purpose, values, and mission will really help you attract the right people who match your values and fit their role. Plus, David shares his 5 C’s for hiring right.

Ready to get started on hiring better? Check out our “Sales Team Hiring Guide.

The Alchemist” by Paolo Coelho

The Pilgrimage” by Paolo Coelho

Secrets of the Millionaire Mind” by T. Harv Ecker  

“Property Prosperity” by Dolf De Roose

The books of Jim Collins

The books of Gary Zukav

 

Check out this and other episodes at smallbusinesssuccess.com.

Nov 23, 2016

Stephanie Holmes faced condescension when she floated the idea of deviating from just selling financial services. She wanted to help people change their spending habits, structure their debt, and have the life they want, and she had to start her own practice to do it. She later sold it when she started The Money Finder, of which she is currently the CEO. She chats with Clate and Scott about naysayers who tell her she’s a “stupid little girl,” seeing challenges as adventures, business inspiration, and how to grow a team and make sales happen without her direct involvement.

Mentioned in this podcast: Banker to the Poor” by Muhammad Yunus.

Want to hire better like Stephanie? Check out our “Sales Team Hiring Guide.”


Check out this and other episodes at smallbusinesssuccess.com.

Nov 16, 2016

It’s time to get into the nitty gritty of re-engaging unconverted leads. David Bonney, Carey Ballard, and demand generation specialist Jared Kimball talk email subject lines, preview text, email layout, CTAs and more. It comes down to proving to your recipients that your email not only deserves to be read, but that you deserve to be engaged with.

Want to write better re-engagement emails? Check out our ebook, “The Small Business Guide to Writing Copy That Converts.”

Also check out our free email template pack, “10 Emails You Need to Close a Sale.”

Mentioned in this episode:

Made to stick” by Chip and Dan Heath

Hemingway App

Project Planning Framework

The Typical vs Perfect Customer Lifecycle

 

Check out this and other episodes at smallbusinesssuccess.com.

Nov 9, 2016

On Friday, November 4, 2016, Arizona Sen. John McCain and former Massachusetts Gov. Mitt Romney held a forum with Infusionsoft CEO Clate Mask at Infusionsoft’s headquarters.* Organized by McCain’s office during his re-election campaign, the forum’s focus was on small business growth and policies that enable that growth.

Romney talked about raising wages and strengthening the economy through helping small businesses succeed and what venture capital firms examine when considering making an investment in a company. McCain discussed the Affordable Care Act, the American spirit of entrepreneurship, and providing opportunities to veterans. Mask encouraged politicians to consider small business growth a matter of national security and shared the policies he thinks place more challenges on small businesses.

And of course, McCain and Romney discussed the presidential election and their thoughts on how our next president should work with Congress and the American people.

Mentioned in this episode:

Conquer the Chaos” by Clate Mask and Scott Martineau

Register for ICON, Infusionsoft’s yearly conference

Check out this and other episodes at smallbusinesssuccess.com.

*This event and podcast episode are not a political endorsement from Infusionsoft. We welcome any policy maker of any political persuasion to visit Infusionsoft to discuss small business growth.

Nov 2, 2016

Aly Saxe had already founded and grown a successful PR firm when, with two babies, she decided to start her PR software company Iris PR. Why would she leave the perfect business to start a new one? Aly talks with Clate Mask and Scott Martineau about tenacity, why it doesn’t work to chase two dreams, and creating a product that changes customers’ lives.

Growing your first, second, third or more business? Save time and automate. Check out “25 Things Every Small Business Should Automate.”

Connect with Aly:

Email: aly@myirispr.com

Twitter: @Aly_saxe

 

Check out this and other episodes at smallbusinesssuccess.com.

Oct 26, 2016

Ready to re-engage your leads? Let’s talk strategy. There are three steps: Collect leads, re-engage and drive them to an offer, and make it easier to purchase. David Bonney, Carey Ballard, and demand gen specialist Jared Kimball talk about ways to do those three things through low-entry point offers. Got a bunch of small offerings? You can create campaigns to warm your cold leads and close a sale. Have a service-based business with high price tags and find it hard to get people to commit? We have a fix for that.

And watch for episode 34 in two weeks, when we drill down even further into the specific tactics for re-engaging your leads.

Mentioned in this episode:

“Yes” by Robert Cialdini

Project Planning Framework

The Typical vs Perfect Customer Lifecycle

Need some lost leads to re-engage? Try our “Top 10 Places to Find Lost Leads.


Check out this and other episodes at smallbusinesssuccess.com.

Oct 19, 2016

Way back in the early days of Infusionsoft, Clate and Scott had a truck that didn’t work so reliably. Nicknamed “Squeaker,” the truck is at the center of a certain nearly-infamous and humbling incident, in which the execs Clate and Scott just had a sales meeting with saw them unsuccessfully trying to start Squeaker—a few times.

Clate and Scott share what that incident taught them, namely that it’s relationships, not appearances, that make a deal, and that everything is a season—with a bit of perspective and humor, you’ll get through the tough times in your business and your life.

It’s never too late—or too early—to plan for your business. Check out our ebook, “Your Game Plan.”


Check out this and other episodes at smallbusinesssuccess.com.

Oct 12, 2016

Need more sales? Think that to get more sales you need to get more new leads? You could actually raise sales by re-engaging the leads you already have. All those leads who weren’t ready to buy, or went off the grid? What it takes is reigniting a relationship with those leads, providing them value, and solving their pain points. Jared Kimball, a demand gen specialist, joins David Bonney and Carey Ballard to talk about the concept of how to re-engage leads.

Make sure to tune in in two weeks as they dive deeper into what you need to re-engage leads and the strategy behind doing so.

Want to get down the basics of lead capture? Check out our ebook, “The Small Business Guide to Capturing Leads.”

Mentioned in this episode:  Typical vs Perfect Customer Lifecycle


Check out this and other episodes at smallbusinesssuccess.com.

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