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The Small Business Success Podcast, by Infusionsoft

The journey to success in small business is long and difficult—don’t go it alone. Join Infusionsoft co-founders Clate Mask (CEO) and Scott Martineau, two of the most respected names in small business, for an open and real conversation about what it takes to achieve the business growth you’re looking for. They’ll share triumphs, failures, and lessons learned in their 15-year journey from struggling entrepreneurs to executive leaders of a multimillion-dollar software company. Additional entrepreneurs from around the world join the dialogue to share small business tips and business inspiration. This podcast is dedicated to the brave, passionate professionals leading the charge for small business success everywhere in the world.
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The Small Business Success Podcast, by Infusionsoft
2017
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Apr 26, 2017

What do you do when you just can’t get past something - and that something is all in your head? Self-worth and confidence issues are real problems that entrepreneurs face all the time. Clate and Scott take on this listener-submitted question Dan Ralphs, Infusionsoft’s dream manager (aka fairy godmother).

Dan talks about getting out of mental ruts by getting out of physical ruts first; getting the brutal facts out there so you can deal with them, and getting paralyzed by the fear of perfection.

Want to learn more about dreaming big for your business? Download our ebook “Harness Your Inner Genius.”

 

Mentioned in this episode:

Conquer the Chaos” by Clate Mask and Scott Martineau

Loving What Is” by Byron Katie

Startup Communities” by Brad Feld

Power of Positive Thinking” by Norman Vincent Peale

Apr 19, 2017

Lamar Tyler is one half of Tyler New Media, which started ten years ago as a blog, blackandmarriedwithkids.com. He ran it with his wife, Ronnie, to promote positive images of marriage and parenting in the African American community. Though it started as a passion, today Tyler New Media has blossomed into a brand that encompasses live events, products, and even films. Lamar talks with Clate and Scott about being life and business partners with your spouse; how automation helped him grow Tyler New Media; and building a team and a culture.

Want to learn more about automation? Check out “25 Things Every Small Business Should Automate.”

Apr 12, 2017

Laura Roeder is the owner of Meet Edgar, a social media content scheduler that saves time and makes sure you’re getting the most out of your posts.  Laura walks us through why content matters, the how to get outside of yourself and hire your first employees, and why recurring revenue should be every small business owner’s dream.

 

Learn how to market your business with “A Small Business Guide to Content Marketing

Apr 6, 2017

Enjoy this rebroadcast of Episode 5 - Disciplined Optimism.  We'll back next with new content!

What do Clate and Scott think is the silent killer for small businesses? The inability to cultivate disciplined optimism. Disciplined optimism is a balance between having a positive attitude while being willing to face the brutal facts of your current reality. Clate and Scott talk about why that optimism is so critical to the survival of your small business and how to harness it to help your business and your team succeed.

Want to get a leg up on your small business strategy? Check out our e-book “Your Game Plan”!


Check out this and other episodes at smallbusinesssuccess.com.

Mar 29, 2017

Marcus Lemonis, star of The Profit, joins us to talk about how small businesses can use data to attract new customers, and maintain the ones you have.

He expands on the importance of focusing on the data that creates the highest return on investment, and finding the balance between betting the farm on data, and doing nothing.  

Mar 22, 2017

Our resident SEO expert Andrew Taylor answers your questions, including why regular content improves SEO, why it’s important to avoid “unnatural” activities, how to rank well for local search results, the cost of free content, and finding a good cadence.

Check out our interview with Moz’s Cyrus Shepard about how to improve your website with SEO

Also, download our own SEO Guide for Small Businesses.

 

Mentioned in this episode:

Google Analytics

Google’s SEO Starter Guide

Moz

SearchEngineLand.com

 

 


 

 

Mar 15, 2017

Marcus Lemonis, star of The Profit, joins us to talk about how he helps struggling small businesses.  In this episode we cover how to move past your broken thought processes, become the conductor of your business, and how focusing on the fundamentals of people, process and product keeps you on track to be successful.

Mar 8, 2017

Μost small business owners have two problems when it comes with writing copy: They don’t know what to say, or the do know what to say but don’t know how to say it. Infusionsoft’s head of copy Clare Kirlin chats with Clate and Scott about how to break it down to get people to do what you want to do, how to write to the right people, and how to overcome the blinking cursor of death.

Want more tips to more effective writing? Check out The Small Business Guide to Writing Copy That Converts

Check out this and other episodes at smallbusinesssuccess.com.

Mar 3, 2017

Marcus Lemonis, star of The Profit, joins Clate and Scott to talk about his background, how he helps struggling small businesses, and how to define success. He also discusses what ICON attendees can expect from his keynote at Infusionsoft's annual conference.

Feb 22, 2017

It took an FBI agent appearing at John Jantsch’s office for him to rethink his target market (the agent wasn’t interested in him, but in a client). But Duct Tape Marketing has thrived, and its founder John Jantsch talks to Clate and Scott about managing a business where all employees are remote, tools to help foster communication between people who aren’t together, why duct tape is like Chuck Norris, and how to be intentional about growth.

 

Grow your business with purpose with our 2017 Strategic Planning Kit.

 

Mentioned in this episode:

The Wealth of Nations” by Adam Smith

Built to Last” by Jim Collins

Good to Great” by Jim Collins

Asana

Basecamp

Slack

Feb 15, 2017

How do you interview, say, a software developer for your business when you don’t know the first thing about, well, anything that has to do with that job? The stakes are high, especially for your first few hires.

Back by popular demand, Infusionsoft hiring partner Lauren Borgeson talks with Clate and Scott about exactly how to evaluate candidates who have skillsets completely different from your own. Here are her suggestions:

  • Online assessments like a Myers Briggs assessment or https://tests4geeks.com
  • Leaning on your network and asking them to be part of the interview process
  • Giving candidates projects or tests that align with what they’d be doing for you

Learn more about Infusionsoft’s culture: https://www.infusionsoft.com/about/culture

Plus, check out these articles that Lauren wrote for the Infusionsoft Knowledge Center:

3 Hiring Tips for Your Small Business

Three Tips to Make a Sales Hire That Aligns to Your Culture

Want more hiring tips? Check out our Sales Team Hiring Guide and our Hiring Kit!



Feb 8, 2017

David Finkel started Maui Mastermind not because he had to - he had already grown and sold a coaching business - but because he wanted to help small business founders grow their business to operate independently of them. He talks to Clate and Scott about losing staff and clients, narrowing your focus and handing off ownership of key functions and responsibilities.

Grow your business with purpose with our 2017 Strategic Planning Kit.

Mentioned in this episode:

Build a Business Not a Job!” by David Finkel and Stephanie Harkness

Elite Mastermind

Check out this and other episodes at smallbusinesssuccess.com.

Feb 1, 2017

One of the biggest, most persistent challenges small business owners face is finding - and hiring - good talent. So Clate and Scott talked to Lauren Borgeson, a hiring partner at Infusionsoft, to talk about the tools and resources that you can use to help you find and hire the best people.

Here are the resources that Lauren shared:

Online resources:

Facebook groups, CraigslistTwitterMonsterStartUp HireIndeedLinkedIn groups

Networking groups, meetup.com, and referrals

Plus, check out these articles that Lauren wrote for the Infusionsoft Knowledge Center:

3 Hiring Tips for Your Small Business

Three Tips to Make a Sales Hire That Aligns to Your Culture

Want more hiring tips? Check out our Sales Team Hiring Guide and our Hiring Kit!

Jan 25, 2017

Good lead magnets are all about building a relationship, but how do you get people to see them? Director of content Carey Ballard and demand gen specialist Jared Kimball talk with DigitalMarketer’s VP of marketing Molly Pittman to talk about driving leads and eyeballs.

The biggest piece of the puzzle? Retargeting. It helps you pick up a conversation where it left off. Also, don’t be afraid to create content that covers a topic more than once. Remember: your audience is a revolving door, and they haven’t read everything you’ve written.

Want to read more about building your funnel around a lead magnet? Check out our ebook, “The Small Business Guide to Capturing Leads.”

Mentioned in this episode:

DigitalMarketer’s Facebook Ad Template lead magnet

Check out this and other episodes at smallbusinesssuccess.com.

Jan 20, 2017

Today we are announcing 3 new episode formats for the Small Business Success Podcast.  

The number one change is that we are now looking to answer your questions or even have you on the show!  Go to smallbusinesssuccess.com/questions to read about the new formats and submit your questions, or listen to the show!

Jan 18, 2017

A lead magnet is a crucial centerpiece in your lead capture strategy, but determining what people want to read in exchange for their information can be harder than it sounds. For insight into all things lead magnet, our director of content Carey Ballard and demand gen specialist Jared Kimball speak with Molly Pittman, VP of marketing at DigitalMarketer.

Carey, Molly, and Jared talk about creating content that is  relevant to the day-to-day pains your target audience experiences; how to determine what format your content should be in; and how to use that content and build your funnel around it.

Tune in next week to learn about driving people to your lead magnet and getting it to convert into customers.

Want to read more about building your funnel around a lead magnet? Check out our ebook, “The Small Business Guide to Capturing Leads.”

Mentioned in this episode:

Rev.com

Check out this and other episodes at smallbusinesssuccess.com.

Jan 11, 2017

Clate and Scott are frequently asked about their experiences with venture capital. Last week’s guest, Drew Doolan, asked Clate and Scott after the recording about their experiience with venture capital. Would they do it again?

Short answer? Yes, but Clate and Scott delve into the why, the how, and the outcome of making the decision to seek venture capital.

Looking to purposefully grow your business? Check out our 2017 Strategic Planning Kit

Drew is a member of Elite Forum.

Check out this and other episodes at smallbusinesssuccess.com.

 

Jan 4, 2017

Drew Doolan started his business, Sites N Stores, in 2008 to help small businesses  build their websites and “be the big brother” of the small businesses they were working with. Drew has since grown is company to have 35 full-time employees, but it was a long road.

He talks with Clate and Scott about the fear of hiring that first person and getting over viewing employees as “necessary evils”; the shadow of discontent that came over his business four years ago and how they overcame that; and the importance of continuing to tell your company’s story.

Looking to purposefully grow your business? Check out our 2017 Strategic Planning Kit

Check out this and other episodes at smallbusinesssuccess.com.

Drew is a member of Elite Forum.

Dec 28, 2016

Matt Leitz is a born entrepreneur—he even thought he invented social networking. Clearly he didn’t, but he brings that passion to his role as  President of Clever Investor. He shares with Clate and Scott the struggles his company faced along the way—like losing every customer’s credit card information—as well as the big wins, like helping customers get results and taking a six-week vacation.

 

Want to learn how Matt uses Infusionsoft to automate her business? Check out his video by filling out the form in the sidebar at smallbusinesssuccess.com.

Dec 21, 2016

Abigail Olaya and her husband went from corporate work to owning their own business during the U.S. economic downturn of 2008. They now run Venue at the Grove, a wedding venue and experience in Phoenix, Arizona. Their business journey hasn’t been easy—when Abigail was pregnant with triplets, her one remaining site coordinator resigned a mere month before Abigail’s due date. She talks with Clate and Scott about her founder’s story, how she and her husband leapt from corporate to entrepreneurs, building a team that aligns with company culture, and balancing family and business.

Want to learn how Abigail uses Infusionsoft to automate her business? Check out her video by filling out the form in the sidebar.

Check out this and other episodes at smallbusinesssuccess.com.

 

Dec 14, 2016

All small businesses have the same stages of growth to go through. Which are you in? Click here to download a chart of these different stages so you can follow along as Scott Martineau interviews Clate Mask about the stages of small business success.

Why are these stages important? Because there’s no one-size-fits-all sales or marketing solution for small businesses. The stages of small business success depend on a business’ income and number of employees, and where you are determines what hurdles your business is facing.

What stage are you in? Find out by taking our quiz!

In this episode:

The 7 Deadly Sins of Solopreneurs

The 7 Deadly Sins of New Employers

The 7 Deadly Sins of Steady Operations

The 7 Deadly Sins of 7-figure Businesses

The 7 Deadly Sins of Growth Companies

Check out our e-book "Defining and Achieving Small Business Success” which walks you through the reasoning behind the Stages of Small Business Success.
Dec 7, 2016

Pamela Slim started out as a director at Barclays Global Investors and quit her job to become a consultant and found she was made to be an entrepreneur. Two books and a brand new startup space later, she’s working with small businesses across the nation to help them find their community and develop a local presence.

She talks with Clate Mask and Scott Martineau about how entrepreneurs—especially solo-preneurs—can find all the resources available to them, and finding their watering holes for community and customers.

Check out “Your Game Plan” for insights into how to strategically grow your small business.

Mentioned in this episode:

Escape From Cubicle Nation” by Pamela Slim

Body of Work” by Pamela Slim

If I Ran the Circus” by Dr. Seuss

Conquer the Chaos” by Clate Mask and Scott Martineau

Quiet” by Susan Cain

The Quit Alternative” by Ben Fanning

Watch the Facebook Live version of this podcast.

Check out this and other episodes at smallbusinesssuccess.com.

Nov 30, 2016

Paul Tobey, CEO of Training Business Pros, wasn’t always an entrepreneur–in fact, he “fell out of the music industry” after years as a professional jazz musician. He and his family lost 22 years of hard work and had to rebuild, starting out with him and his family living in his parents’ house. Paul talks with Clate Mask and David Bonney about making it after years of hard work and trying to find employees who weren’t just punching a clock. As Clate says, if you have employee problems pulling you back, it’s not the employee, it’s you.

What to do? Your purpose, values, and mission will really help you attract the right people who match your values and fit their role. Plus, David shares his 5 C’s for hiring right.

Ready to get started on hiring better? Check out our “Sales Team Hiring Guide.

The Alchemist” by Paolo Coelho

The Pilgrimage” by Paolo Coelho

Secrets of the Millionaire Mind” by T. Harv Ecker  

“Property Prosperity” by Dolf De Roose

The books of Jim Collins

The books of Gary Zukav

 

Check out this and other episodes at smallbusinesssuccess.com.

Nov 23, 2016

Stephanie Holmes faced condescension when she floated the idea of deviating from just selling financial services. She wanted to help people change their spending habits, structure their debt, and have the life they want, and she had to start her own practice to do it. She later sold it when she started The Money Finder, of which she is currently the CEO. She chats with Clate and Scott about naysayers who tell her she’s a “stupid little girl,” seeing challenges as adventures, business inspiration, and how to grow a team and make sales happen without her direct involvement.

Mentioned in this podcast: Banker to the Poor” by Muhammad Yunus.

Want to hire better like Stephanie? Check out our “Sales Team Hiring Guide.”


Check out this and other episodes at smallbusinesssuccess.com.

Nov 16, 2016

It’s time to get into the nitty gritty of re-engaging unconverted leads. David Bonney, Carey Ballard, and demand generation specialist Jared Kimball talk email subject lines, preview text, email layout, CTAs and more. It comes down to proving to your recipients that your email not only deserves to be read, but that you deserve to be engaged with.

Want to write better re-engagement emails? Check out our ebook, “The Small Business Guide to Writing Copy That Converts.”

Also check out our free email template pack, “10 Emails You Need to Close a Sale.”

Mentioned in this episode:

Made to stick” by Chip and Dan Heath

Hemingway App

Project Planning Framework

The Typical vs Perfect Customer Lifecycle

 

Check out this and other episodes at smallbusinesssuccess.com.

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