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The Small Business Success Podcast, by Infusionsoft

The journey to success in small business is long and difficult—don’t go it alone. Join Infusionsoft co-founders Clate Mask (CEO) and Scott Martineau, two of the most respected names in small business, for an open and real conversation about what it takes to achieve the business growth you’re looking for. They’ll share triumphs, failures, and lessons learned in their 15-year journey from struggling entrepreneurs to executive leaders of a multimillion-dollar software company. Additional entrepreneurs from around the world join the dialogue to share small business tips and business inspiration. This podcast is dedicated to the brave, passionate professionals leading the charge for small business success everywhere in the world.
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The Small Business Success Podcast, by Infusionsoft
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Now displaying: January, 2017
Jan 25, 2017

Good lead magnets are all about building a relationship, but how do you get people to see them? Director of content Carey Ballard and demand gen specialist Jared Kimball talk with DigitalMarketer’s VP of marketing Molly Pittman to talk about driving leads and eyeballs.

The biggest piece of the puzzle? Retargeting. It helps you pick up a conversation where it left off. Also, don’t be afraid to create content that covers a topic more than once. Remember: your audience is a revolving door, and they haven’t read everything you’ve written.

Want to read more about building your funnel around a lead magnet? Check out our ebook, “The Small Business Guide to Capturing Leads.”

Mentioned in this episode:

DigitalMarketer’s Facebook Ad Template lead magnet

Check out this and other episodes at smallbusinesssuccess.com.

Jan 20, 2017

Today we are announcing 3 new episode formats for the Small Business Success Podcast.  

The number one change is that we are now looking to answer your questions or even have you on the show!  Go to smallbusinesssuccess.com/questions to read about the new formats and submit your questions, or listen to the show!

Jan 18, 2017

A lead magnet is a crucial centerpiece in your lead capture strategy, but determining what people want to read in exchange for their information can be harder than it sounds. For insight into all things lead magnet, our director of content Carey Ballard and demand gen specialist Jared Kimball speak with Molly Pittman, VP of marketing at DigitalMarketer.

Carey, Molly, and Jared talk about creating content that is  relevant to the day-to-day pains your target audience experiences; how to determine what format your content should be in; and how to use that content and build your funnel around it.

Tune in next week to learn about driving people to your lead magnet and getting it to convert into customers.

Want to read more about building your funnel around a lead magnet? Check out our ebook, “The Small Business Guide to Capturing Leads.”

Mentioned in this episode:

Rev.com

Check out this and other episodes at smallbusinesssuccess.com.

Jan 11, 2017

Clate and Scott are frequently asked about their experiences with venture capital. Last week’s guest, Drew Doolan, asked Clate and Scott after the recording about their experiience with venture capital. Would they do it again?

Short answer? Yes, but Clate and Scott delve into the why, the how, and the outcome of making the decision to seek venture capital.

Looking to purposefully grow your business? Check out our 2017 Strategic Planning Kit

Drew is a member of Elite Forum.

Check out this and other episodes at smallbusinesssuccess.com.

 

Jan 4, 2017

Drew Doolan started his business, Sites N Stores, in 2008 to help small businesses  build their websites and “be the big brother” of the small businesses they were working with. Drew has since grown is company to have 35 full-time employees, but it was a long road.

He talks with Clate and Scott about the fear of hiring that first person and getting over viewing employees as “necessary evils”; the shadow of discontent that came over his business four years ago and how they overcame that; and the importance of continuing to tell your company’s story.

Looking to purposefully grow your business? Check out our 2017 Strategic Planning Kit

Check out this and other episodes at smallbusinesssuccess.com.

Drew is a member of Elite Forum.

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