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Small Biz Buzz, by Keap

May 11, 2021

We’ve got Jennifer Hudye of Conscious Copy & Co on the show this week and it was a stellar show for marketers, copywriters or anyone looking to boost their e-commerce game.

Conscious Copy & Co helps entrepreneurs and business owners communicate their message through the power of copy in a way that gets people to take action. 

“I started it about five years ago and really stumbled upon just this whole skill set of copywriting. I never grew up as a writer or considering myself a writer. Back in 2013, I was introduced to the online marketing world and my eyes were wide open just being like, ‘Oh my gosh. Okay. There's this whole world where I can start a business online from anywhere and get to serve so many more people’”.

By building her copy chops Jennifer not only turned her college side-hustle into multiple six-figure revenue streams but she had outside companies clamoring for her expertise.

“Some pretty big names started to reach out to me. People like Joe Polish and Dean Graziosi and Brendan Bouchard and Bulletproof Coffee, and it was just this new business, Conscious Copy, took off back in 2015.”

Along the way Jennifer learned there’s much more to good copywriting than flowery language.

“My dear friend, Lisa Sasevich has a quote, "Sell the destination, not the airplane." And I was selling that airplane. I was like, ‘In this program, you're going to get 85 PDFs and 46 videos that are an hour long.’”

Plus Jennifer lets us in on her five C’s for writing copy that connects and converts. 

The first one is…Capture attention.

You’ll have to listen in for the other four.