Today we answer a listener question and bring in our content and email marketing experts to talk about getting and closing leads using educational and promotional webinars.
Check out our interactive email copy tool to help you quickly write effective emails, for your webinars or anything else, at infusionsoft.com/drip-now.
Holly DeVito is the CEO and founder of Sum of All Numbers, a bookkeeping company that specializes in helping entrepreneurs increase their profits. Her burning question is how to change from a word-of-mouth business to a faster growing, marketing savvy company, all while no longer being the person doing face-to-face sales. Clate and Scott walk her through lead magnet ideas—and some equations befitting the name of her business—while discussing how much money is the right amount to spend to acquire new customers.
Mentioned in this Episode:
Profit First by Mike Michalowicz
To learn how to capture leads in your business, check out The Small Business Guide to Capturing Leads.
Chris Prefontaine of Smart Real Estate Coach has a great problem - he’s getting a lot of revenue out of his small list, but he wants to grow his list even more. How can he do that? Clate and Scott to the rescue! They advise Chris to step back and take a look at the fundamentals: Is he crystal clear on his target audience? Do you have goals and reliable ways to track them? Psychographics play a big role.
Once you know what you want to do with your psychographics, check out our guide to taking your CRM list to the next level with segmentation.