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Small Biz Buzz, by Keap

Jul 8, 2020

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Frank Gerola, a real estate agent in the Phoenix Metro Area, who discusses how he’s adapted his business during the COVID-19 pandemic.

Gerola’s business represents both buyers and sellers. One area of concern that came up for his clients was safety while looking at houses during the coronavirus.

“A lot of it is comfort level, how comfortable they are,” said Gerola. “One of the things that we try to limit is the buyers' exposure, and the exposure they're bringing to the property.”

Gerola requested that no children were to be brought to a home showing. If people had to bring their children, each parent would view the home individually while the other parent stayed in the car with the kids, then they would switch. As children tend to “look with their hands,” this was a way to mitigate the spread of germs.

During home showings, Gerola provided booties and gloves to his clients as well as wiped down the house once they were done looking at it. He requested the homes to have all of the lights on, all of the doors open in every one of the rooms, the closets open, a couple of the cupboards open so the only doors that visitors would have to touch are the front door, the rear door, and the garage entry door.

“It’s working all together as a whole. And then letting the consumer know, the seller know, ‘We have your best interest in mind as well. We understand your concern and we hear you,’” said Gerola. “A lot of it is up to the consumer, but when you show them that you're proactive, it's a win-win.”

You can find Frank Gerola’s business on Instagram, @GilbertNOW and on Facebook, GilbertNOW. His personal handle is @RealtorFrankG on Instagram and Frank Gerola on Facebook.

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