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Small Biz Buzz, by Keap

Oct 14, 2020

Kristen Boss, a business coach geared toward women entrepreneurs, joins Small Biz Buzz to discuss the challenges business owners face to make their first $100K, how to sell confidently and know when it’s time to pivot.  

“Why not get there faster by learning from an expert, hiring mentors, getting involved in masterminds? Go get educated!” said Boss when it comes to selling. “It's always going to return back to you. I love grit for building business. It's where a passion and perseverance meet to create a long-term goal. So you have to have the long-term goal in mind and you have to have passion and perseverance, which is grit. You got to be gritty.”

Boss said your business has to meet the needs of others. People can tell when someone is selling something to meet their own needs–the entire energy of the experience is very different.

Boss also said when it's time to look at a pivot, you should be asking yourself: am I meeting my needs or a felt need I see? Is it an area where I'm an expert? Would I do it for free? Would I find joy and purpose in that? And then lastly, am I running from pain? Or is this a time for me to get critical and do some evaluations and look at what's working? What's not working? What do I need to do differently?

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