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Small Biz Buzz, by Keap

Aug 19, 2020

In this episode of Worst Business Ideas in History, the hosts break down what went wrong with the release of the Atari Jaguar and what a disappointment it was to its target audience, mainly teenagers.

This product essentially killed Atari as a corporation, as it leveraged its console to bait and switch the audience with false claims that the product was better than those of its competitive counterparts.

Click play for more.