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Small Biz Buzz, by Keap

Jun 3, 2020

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Paul Ramondo, who helps small business owners and entrepreneurs generate highly-qualified leads and sales using Facebook ads and digital marketing funnels.

Ramondo divulges how to use the tools that are available both intra-Facebook and extra-Facebook to find your audience, refine them, build an audience avatar, build an ad set for targeting so you can then run ads and test to see what resonates and what doesn't resonate with your target audience.

“It’s important to define what the internal emotions are in which your product or service solves or activates for your audience, and how that relates to the avatar that you're targeting,” said Ramondo.

Ramondo recommends spending $5 on targeting a cold audience in a cold audience campaign and $5 a day targeting a warm audience, which are based off your retargeting audiences and include retargeting people who have visited your website, retargeting your email list, retargeting people who have engaged with your Instagram or Facebook profile, etc. and then run ads variable to the audience that you're speaking to.

“Customize to the audience that you're speaking to because the way that you speak to a cold audience is going to be different from the way you speak to someone that's already brand aware,” said Ramondo. “A warm audience already knows who you are, whereas, a cold audience needs to learn about who you are. You need to build trust, you need to build rapport with them before you can actually get them to take out their wallet and buy from you.”

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