Apr 15, 2020
Small Biz Buzz hosts Crystal Heuft and Derek Harju are joined by Veronica Belmont, product manager and evangelist at Adobe Spark, who divulges how those two roles at her company align in an effort to expand her brand, make decisions around products and how small businesses can leverage brand evangelists to supercharge their companies on social media.
“We use Airtable within our own organization to keep track of
all the content that we're posting to social or on the blog to make
sure that we are getting ahead of our publishing schedule and
[having content] in the pipeline. That's one of the biggest tips
that I can give to small companies,” said Belmont. “Understand that
it's going to make it harder for you if you're posting off the
cuff–have a plan, know what kind of engagement you want to drive,
know what kind of voice you want to have on social and starting
with those building blocks before you start working on campaigns is
Belmont also suggests seeking those who may not have achieved the full evangelist level yet; they don't necessarily need to have a huge audience of their own but if they're already having conversations with other people about your product, you can find them by searching your hashtag on Twitter, replies or looking into other conversations on other platforms about the kind of work you're doing. Tune in for more.